Branding your business differentiates you from your competition, helps identify you in an often-crowded market, and enhances emotional connection and customer loyalty.

Business Growth, Sales & MarketingJacquelyn GernaeyAugust 5, 2022brand, brand building, business growthComment

The Advantages of Hiring Freelancers for Your Small Business

Hiring a freelancer or independent contractor might be a great way to quickly hire the talent you need now, while saving you money and bringing you workforce flexibility.

Strategic Planning, Human ResourcesJacquelyn GernaeyAugust 5, 2022benefits of hiring a freelance workerComment

What Is Your Brand Personality?

Brand personality is essentially the attributes one would ascribe to your brand if it were a human being. And just like people, a brand’s personality traits affect how that brand connects with the world around them.

Business Growth, Sales & MarketingJacquelyn GernaeyAugust 5, 2022defining your brand personalityComment

5 Steps to Reinvigorating Your Business

If current dynamics seem to be holding you back, why not infuse your business with healthy new practices, procedures, and maybe even a fresh marketing project or two.

Business Growth, Strategic PlanningJacquelyn GernaeyJuly 7, 2022business adviceComment

Motivation Operandi: 4 Ways to Inspire Your Team

While there is not much any single organization can do to settle down the economy or get distribution channels back on track, there is a lot business owners can do to combat the nagging labor shortage.

Leadership, Human ResourcesJacquelyn GernaeyJuly 7, 2022employee engagementComment

Why is Personal Branding Important?

Your company needs a strong brand to remain viable in the marketplace. The same could be said for your personal branding as a business and thought leader.

Personal DevelopmentJacquelyn GernaeyJuly 7, 2022personal brandComment

The Unique Nature of Personal Vision Statements and the Family

As part of creating an impactful personal vision for the family business, the Family Business Owner must consider what he or she would like to be doing long-term.

Strategic Planning, Business GrowthJacquelyn GernaeyJuly 7, 2022family business tipsComment

Ways to Handle Supply Chain Shortages

It’s more urgent than ever that CEOs and business leaders do everything in their power to anticipate and contain supply chain disruptions. Here’s how.

Quick and Easy Way to Maintain an Active LinkedIn Presence

What exactly does a simple and sustainable LinkedIn campaign for busy business owners look like? It boils down to four straightforward actions.

Business Growth, LeadershipJacquelyn GernaeyJune 10, 2022linkedin for business owners, linkedin made easyComment

Inflation Busters: 15 PAINLESS ways to Reduce Your Business Expenses

These tips are a small sampling of the most popular techniques forward-thinking CEOs are using to weather our inflationary environment and position their companies for stability and continued success.

Financial, OperationsJacquelyn GernaeyJune 10, 2022cut business costs, cost cutting tips, beat inflationComment

How to Improve Your Pricing and Supply Chain Management

Despite the ongoing supply chain crisis, now is the time to reconsider how you manage your supply chain.

3 Qualities to Look for in Your Next MVP

What are the qualities that tend to be indicators of not just a good employee, but a rock star that can really add value to the team and your long-term business goals?

A Quick Guide to Effective Chain Supply Management

Ensuring a disruption-free supply chain is (or should be) a key goal for every CEO and business leader. Here are tips to keep in mind.

OperationsJacquelyn GernaeyJune 10, 2022supply chain shortages, supply chain managementComment

How to Achieve Business Success by Knowing Your Strengths and Weaknesses

In order to have the strongest business possible, it’s important to evaluate where you are in the market. One of the best ways to do this is by performing a SWOT analysis.

1099 Contractor Versus W2 Employee: You Need To Know the Difference

While contractors are often seasoned professionals who wield formidable skills, as an employer, it is vital to understand the difference between a 1099 contractor versus a W2 employee.

Tips on Building a Great Company Culture

Culture, of course, is different for different organizations. But here are key action steps you can take to improve the quality of your own culture.

Company Culture, Human Resources, LeadershipJacquelyn GernaeyMay 6, 2022company cultureComment

How a Global Organization Didn’t Miss a Beat During the Pandemic

Here is our formula for success. We believe that any organization – local, national or global – will benefit substantially by following this same formula.

Business Growth, Strategic Planning, LeadershipJacquelyn GernaeyMay 6, 2022caliber, TAB summit, keys to successComment