Tips on Improving Your Company's Communications with Customers

Clear, customer-focused communication is just as crucial as your product or service, strengthening loyalty, enhancing brand perception, and keeping customers engaged long after the sale.

What's Your Work Style (and Why It Matters)

Recognizing your natural work style—whether early bird or night owl, instinctual or data-driven, fast-paced or methodical—can help you lead more effectively.

Personal DevelopmentJacquelyn GernaeyMarch 10, 2025What's Your Work Style (and Why It Matters), 2025Comment

DISC Personified: A Day in the Lives of Four Communication Styles

DISC assessments offer a powerful tool to improve collaboration, productivity, and workplace harmony.

How Does Company Culture Affect Business Growth?

Of all the factors determining a business’s growth, culture might be the most overlooked.

Understanding Today’s Job Seekers

Effective hiring starts with understanding the changing talent pool, then leveraging that knowledge to find the best person for the job.

Human ResourcesJacquelyn GernaeyFebruary 11, 2025Understanding Today’s Job Seekers, 2025, hiringComment

Tips On Closing Job Applicants with Multiple Offers

In a competitive job market where top candidates juggle multiple offers, a sales-like hiring approach can help you close the deal.

Human ResourcesJacquelyn GernaeyFebruary 11, 2025Lee Polevoi, 2025, Tips On Closing Job Applicants with Multiple Offers, HiringComment

Difficult Customers Are a Blessing in Disguise

Difficult customers can be frustrating, but they also offer valuable lessons that can help refine your sales process, improve communication, and enhance the overall customer experience.

5 Employee Communication Mistakes to Avoid

Neglecting employee communication may seem harmless, but it can quietly erode morale, productivity, and retention—leading to costly consequences for your business.

Why Top Candidates Turned Down Your Job Offer

If declined job offers are more the norm than the exception, it is time to look inward to determine what is driving top talent away from your business.

Human ResourcesJacquelyn GernaeyJanuary 14, 20252025, Why Top Candidates Turned Down Your Job Offer, HiringComment

5 Ways to Enhance Customer Satisfaction in 2025

However you measure satisfaction among your customers, here are tips for boosting that favorable feeling in 2025.

7 Tips for Identifying Talent During Job Interviews

As the new year rolls around, here are helpful tips for customizing your interview process to make note of high-quality prospective employees.

Human ResourcesJacquelyn GernaeyJanuary 14, 20252025, Hiring, 7 Tips for Identifying Talent During Job InterviewsComment

7 Simple Ways to Wow Your Customers

Whether your organization is a B2B or a B2C, the following are seven ways to leave a wonderful lasting impression that will wow your customers and keep them coming back for more.

Sales & MarketingJacquelyn GernaeyJanuary 14, 20252025, 7 Simple Ways to Wow Your Customers, customer experienceComment

5 Out-of-the-Box Sales Techniques

In a competitive marketplace, unconventional sales techniques like storytelling, social selling, and customer shadowing can help your business stand out and connect more deeply with potential buyers.

Sales & MarketingJacquelyn GernaeyDecember 11, 20245 Out-of-the-Box Sales Techniques, 2024, SalesComment

Teach Don't Sell: How Educating Your Customers Is Better Than Pitching

In today’s customer-driven market, education-based selling replaces high-pressure pitches with value-driven strategies that build trust, empower buyers, and foster long-term loyalty.

Customer Personalization Strategies That Don't Require a Tech Team

In today’s business landscape, personalization isn’t just a nice-to-have—it’s a customer expectation that builds loyalty, fosters engagement, and drives repeat business.

How to Boost Your Sales Team’s Follow-Up Opportunities

Effective follow-up after initial contact is the key to turning prospects into loyal customers and building lasting, profitable relationships.

Sales & MarketingJacquelyn GernaeyDecember 11, 2024How to Boost Your Sales Team’s Follow-Up Opportunities, 2024, salesComment

What You Need to Know About the Nationwide Halt on CTA Enforcement

A federal judge in Texas has issued a nationwide injunction temporarily stopping enforcement of the CTA, affecting the January 1, 2025, filing deadline and associated penalties.

5 Leadership Mistakes to Avoid When Coping with Economic Challenges

A leader’s ability to avoid mistakes and/or learn from past errors is critically important for all stakeholders involved.

Economic Uncertainty: Your Crucial Role As Business Leader When Times Are Tough

As a business owner, your ability to adapt, lead, and plan for fluctuations can be the difference between overcoming challenges or feeling the full brunt of every bump along the way.

Build a Strong Company Culture to Overcome Economic Uncertainty

A healthy company culture can be a key differentiator—and possible solution—for businesses seeking to compete in this environment of change and unpredictability.

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