In a competitive marketplace, unconventional sales techniques like storytelling, social selling, and customer shadowing can help your business stand out and connect more deeply with potential buyers.

Sales & MarketingJacquelyn GernaeyDecember 11, 20245 Out-of-the-Box Sales Techniques, 2024, SalesComment

Teach Don't Sell: How Educating Your Customers Is Better Than Pitching

In today’s customer-driven market, education-based selling replaces high-pressure pitches with value-driven strategies that build trust, empower buyers, and foster long-term loyalty.

Customer Personalization Strategies That Don't Require a Tech Team

In today’s business landscape, personalization isn’t just a nice-to-have—it’s a customer expectation that builds loyalty, fosters engagement, and drives repeat business.

How to Boost Your Sales Team’s Follow-Up Opportunities

Effective follow-up after initial contact is the key to turning prospects into loyal customers and building lasting, profitable relationships.

Sales & MarketingJacquelyn GernaeyDecember 11, 2024How to Boost Your Sales Team’s Follow-Up Opportunities, 2024, salesComment

What You Need to Know About the Nationwide Halt on CTA Enforcement

A federal judge in Texas has issued a nationwide injunction temporarily stopping enforcement of the CTA, affecting the January 1, 2025, filing deadline and associated penalties.

5 Leadership Mistakes to Avoid When Coping with Economic Challenges

A leader’s ability to avoid mistakes and/or learn from past errors is critically important for all stakeholders involved.

Economic Uncertainty: Your Crucial Role As Business Leader When Times Are Tough

As a business owner, your ability to adapt, lead, and plan for fluctuations can be the difference between overcoming challenges or feeling the full brunt of every bump along the way.

Build a Strong Company Culture to Overcome Economic Uncertainty

A healthy company culture can be a key differentiator—and possible solution—for businesses seeking to compete in this environment of change and unpredictability.

How to Increase Cashflow in Good Times and Bad

A healthy cash flow is tremendously valuable in both the good times and during economic uncertainty.

Hidden Gems: Uncovering Unexpected Opportunities During Economic Uncertainty

Uncover opportunities that you may be able to leverage to your advantage during an economic downturn or market volatility.

Exit Planning: Mistakes to Avoid

Effective exit planning is essential for a smooth leadership transition, avoiding common mistakes like neglecting stakeholders, undervaluing the business, and delaying departure.

Exit StrategyJacquelyn GernaeyOctober 15, 2024Exit Strategy, Exit PlanningComment

The Emotional Side of Exit Planning

Here are five smart strategies that can help you emotionally prepare for your exit.

Exit StrategyJacquelyn GernaeyOctober 15, 2024Exit Strategy, StratPro, strategic planning, Support networkComment

Top Reasons to Have a Succession Plan in Place

Succession planning is crucial for ensuring a smooth leadership transition, preserving the company’s legacy, and preparing for unexpected changes.

Exit StrategyJacquelyn GernaeyOctober 15, 2024Succession Planning, Exit Planning, strategic planningComment

Leadership Mistakes to Avoid When Coping with Economic Challenges

Leadership is tested in times of uncertainty, requiring decisiveness, accountability, and clear communication.

Strategic PlanningJacquelyn GernaeyOctober 15, 2024Economy, Recession planningComment

Exit Planning Needs to Begin Way Before You Plan to Exit

Exit planning should be a key part of your business strategy from the start, as early preparation maximizes value and ensures a smooth transition when the time comes to sell.

Exit StrategyJacquelyn GernaeyOctober 15, 2024Exit Strategy, Exit Planning, Succession PlanningComment

Does Your Business Need AI? A Look at the Pros and Cons

If your business hasn’t yet integrated artificial intelligence (AI) into day-to-day operations, now is a good time to look more closely at the opportunities AI has to offer.

Business Growth, Company Culture, Strategic PlanningJacquelyn GernaeySeptember 10, 2024AI, Customer Insights, risk assessment, InvestmentsComment

AI Meets HR: The Next Frontier in Workforce Management

While the human element will almost certainly remain a key factor in an organization’s HR functions, the automation of certain tasks and efforts allows your HR staff to engage at a more strategic level.

Jacquelyn GernaeySeptember 10, 2024AI, AI in HR, HR initiatives, onboarding employees, TrainingComment

Self-Employed to Business Owner: The Path to Sustainable Growth and a Happy Life

The key to success lies in delegating, automating, and focusing on strategic growth, all while surrounding yourself with a solid support network that helps you generate accountability and supports your decisions.

Business Growth, Strategic PlanningJacquelyn GernaeySeptember 10, 2024Business Growth, Networking, strategic thinking, Team buildingComment

Technology: How AI Can Help You Understand Your Customers Better Than Ever

Artificial intelligence offers advanced tools that provide substantial insight into the preferences and behaviors of your customer base, as well as overall trends in the market.

Business Growth, Sales & MarketingJacquelyn GernaeySeptember 10, 2024AI, Customer Insights, Customer Segmentation, Predictive AnalyticsComment

Seasonal SWOT Analysis: Reevaluating Strengths, Weaknesses, Opportunities, and Threats

A seasonal SWOT analysis can provide exceptional insight into how to leverage the recurring peaks and valleys of your business.

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